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GameStop then personalizes the app for him with those games’ theme colors and backgrounds, and suggests new games for him based on what he likes. GameStop asks a consumer when he creates his profile in the app to choose his favorite gaming platforms. This way, consumers don’t have to carry around their loyalty card since it is installed in their smartphone.Īlso new in the GameStop app is the onboarding process. Consumers can also put the digital loyalty card into other mobile wallets, such as Google Wallet. On its app front, GameStop digitized its PowerUp Rewards Loyalty program, letting consumers load their GameStop loyalty card in the app. “This means more people are searching and more people are finding what they want,” a GameStop spokeswoman says.
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Even better, she says, the percentage of searches that result in no results being found dropped by a third compared to the average level before to the upgrade. As a result, the number of searches on the mobile site increased 35% since the launch of the new site, a GameStop spokeswoman says. The video game retailer recently updated its mobile site and app, and expanded its beacon program.įor the mobile site, GameStop worked to improve its search speed and predictive response when shoppers search for items.
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